Breakaway Cafe
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Merging the fit and healthy lifestyle promoted by cycling with the tantalizing tastes of nature’s best ingredients, Valley Preferred Cycling Center is partnering with Rodale Catering and Events to offer cycling fans a completely organic concession stand for the 2010 season.
Fans will still be able to enjoy their race-night favorites such as hamburgers, cheeseburgers, French fries and hot dogs, but they will be prepared from organic ingredients fresh from regional providers. In addition, the new menu will include an organic black bean burger, local pulled pork sliders, organic pizza by the slice, fair trade organic tea and coffee, and specialties like veggie wraps.
“Our focus is on organic, local seasonal food,” said Leah Nichols, Director of Rodale Catering and Events. “We’ve taken a new approach to concession food, trying to make familiar favorites that are handcrafted yet flavorful. Even our soft pretzels will be made from scratch with flour from wheat grown at our Rodale Institute.”
The partnership with Rodale is a natural extension of the philosophies of Rodale Inc. and the late Bob Rodale, who founded and built the Valley Preferred Cycling Center 35 years ago.
Valley Preferred Cycling Center is excited about its partnerships with Rodale Catering and Events. You can learn more by reading the official Valley Preferred Cycling Center press release.
Rave Reviews:
Concession stand makes history; Velodrome’s Breakaway Café conditions sports fans to try organic versions of favorite foods (Diane W. Stoneback, The Morning Call, 7/13/2010).
Breakaway Cafe Menu

