Merging the fit and healthy lifestyle promoted by cycling with the tantalizing tastes of nature’s best ingredients, Valley Preferred Cycling Center and Rodale Catering and Events are continue to offer cycling fans a completely organic concession stand for the 2013 season.
Fans will still be able to enjoy their race-night favorites such as hamburgers, cheeseburgers, french fries and hot dogs, but they will be prepared from organic ingredients fresh from regional providers.
“Our focus is on organic, local seasonal food,” said Leah Nichols, Director of Rodale Catering and Events. “We’ve taken a new approach to concession food, trying to make familiar favorites that are handcrafted yet flavorful. Even our soft pretzels will be made from scratch with flour from wheat grown at our Rodale Institute.”
The partnership with Rodale is a natural extension of the philosophies of Rodale Inc. and the late Bob Rodale, who founded and built the Valley Preferred Cycling Center 35 years ago.
Rave Reviews: Concession stand makes history; Velodrome’s Breakaway Café conditions sports fans to try organic versions of favorite foods (Diane W. Stoneback, The Morning Call, 7/13/2010).